60
gold press on nails
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Competition
Great30%top-5 click share — an open shelf
Review moat
Good785.16avg incumbent reviews — the moat a new listing must climb
Returns
Good2.3%return rate — above 5% kills the launch gate
Growth
Good+24.6%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$4.27–$21.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$119K$119K/yr · 503K searches
Avg price
Bad$7.95avg listing price — sweet spot $15–$100
Signals No Dominant Brand