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gold headpiece
Skip itA concentrated shelf (top 5 take 83% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+23.9%90-day search growth — must beat 0% to launch
Returns
Okay3.0%return rate — above 5% kills the launch gate
Review moat
Okay2,460.91avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.69avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay$6.08–$17.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$91K$91K/yr · 680K searches
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Competition
Bad83%top-5 click share — a locked-up shelf