52
gold face gems
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a small market ($32K/yr) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Review moat
Good617.91avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Price range
Okay$4.57–$19.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.29avg listing price — sweet spot $15–$100
Market size
Bad$32K$32K/yr · 66K searches