41
glycolic acid deodorant
Skip itA concentrated shelf (top 5 take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.73avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+14.9%90-day search growth — must beat 0% to launch
Price range
Okay$9.75–$17.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$152K$152K/yr · 125K searches
Review moat
Bad10,352.67avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad96%top-5 click share — a locked-up shelf