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glitter eyeshadow
Worth a lookShows no brand lock-in (top 5 brands take 48% of clicks), but soft demand (-2.7% this quarter) keeps it on the watch list.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great32%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$295K$295K/yr · 1.2M searches
Price range
Okay$1.94–$25.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.01avg listing price — sweet spot $15–$100
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Review moat
Bad5,903.92avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand