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glass nail file
Launch itA $1.3M/yr market growing +2.1% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 1.4M searches
Brand share
Good72%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Price range
Okay$3.10–$24.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Avg price
Okay$9.06avg listing price — sweet spot $15–$100
Review moat
Bad6,623.47avg incumbent reviews — the moat a new listing must climb