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53

girls shampoo and conditioner

Worth a look

Shows low returns (0.4%), but a small market ($94K/yr) keeps it on the watch list.

Market size 24Growth 41Conversion 81Competition 51Returns 98Price range 82Avg price 87Brand share 40Review moat 24Quality gap 37

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$19.77

avg listing price — sweet spot $15–$100

Price range

Great$7.99–$51.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+12.8%

90-day search growth — must beat 0% to launch

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$94K

$94K/yr · 55K searches

Review moat

Bad6,123.1

avg incumbent reviews — the moat a new listing must climb

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