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gel wax for hair
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Market size
Good$445K$445K/yr · 381K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$11.42avg listing price — sweet spot $15–$100
Price range
Okay$7.66–$18.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Review moat
Bad12,911.64avg incumbent reviews — the moat a new listing must climb
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand