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funny wigs for adults
Skip itSoft demand (-29.9% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.03avg listing price — sweet spot $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good840.8avg incumbent reviews — the moat a new listing must climb
Price range
Good$9.51–$23.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad$90K$90K/yr · 327K searches
Returns
Bad6.5%return rate — above 5% kills the launch gate
Growth
Bad-29.9%90-day search growth — must beat 0% to launch
Signals High Returns