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full cover nail tips
Worth a lookShows low returns (1.3%), but soft demand (-10.9% this quarter) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Market size
Good$329K$329K/yr · 972K searches
Brand share
Good74%top-5 brand share — brands hold most of the demand
Price range
Good$5.14–$25.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.45avg listing price — sweet spot $15–$100
Review moat
Bad8,005.02avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.9%90-day search growth — must beat 0% to launch