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fuddy hair gel johnny b
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible15.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Price range
Good$8.05–$28.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.54avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,363.23avg incumbent reviews — the moat a new listing must climb
Market size
Okay$103K$103K/yr · 51K searches
Growth
Bad-2.7%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand