38
fresh cream philosophy perfume
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Incredible$27.91–$61.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$47.00avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,753avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.5%90-day search growth — must beat 0% to launch
Market size
Bad$66K$66K/yr · 48K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand