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frenchie cashmere vanilla body oil
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$28.67avg listing price — sweet spot $15–$100
Price range
Great$7.47–$44.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$687K$687K/yr · 868K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+19.6%90-day search growth — must beat 0% to launch
Returns
Okay3.0%return rate — above 5% kills the launch gate
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,247.48avg incumbent reviews — the moat a new listing must climb
Brand share
Bad98%top-5 brand share — brand-locked demand