56
french tip gel polish set
Worth a lookShows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Growth
Good+28.9%90-day search growth — must beat 0% to launch
Market size
Okay$272K$272K/yr · 548K searches
Brand share
Good75%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.13avg listing price — sweet spot $15–$100
Review moat
Bad9,133.47avg incumbent reviews — the moat a new listing must climb
Price range
Bad$2.97–$14.47cheapest to priciest tracked listing — scored on the share inside $15–$100