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fragrance free
Launch itA $2.4M/yr market growing +41.1% this quarter with returns at 0.4% — clears our launch bar.
Conversion
Incredible23.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 661K searches
Avg price
Great$15.13avg listing price — sweet spot $15–$100
Growth
Good+41.1%90-day search growth — must beat 0% to launch
Price range
Good$4.19–$28.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad7,591.86avg incumbent reviews — the moat a new listing must climb
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand