63
foot rasp
Worth a lookShows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+38.6%90-day search growth — must beat 0% to launch
Market size
Good$471K$471K/yr · 629K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.28avg listing price — sweet spot $15–$100
Price range
Okay$5.22–$22.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad8,716.8avg incumbent reviews — the moat a new listing must climb