52
foot exfoliant
Worth a lookShows low returns (0.4%), but a small market ($30K/yr) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Price range
Good$3.35–$34.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.86avg listing price — sweet spot $15–$100
Growth
Good+25.3%90-day search growth — must beat 0% to launch
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Review moat
Bad16,656.7avg incumbent reviews — the moat a new listing must climb
Market size
Bad$30K$30K/yr · 92K searches
Signals No Dominant Brand