22
foot buffer
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay$10.05avg listing price — sweet spot $15–$100
Review moat
Bad4,960.75avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$11K$11K/yr · 28K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$8.17–$13.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier