59
foot antiperspirant
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.07avg listing price — sweet spot $15–$100
Price range
Great$4.78–$67.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$499K$499K/yr · 220K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.4%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad7,285.21avg incumbent reviews — the moat a new listing must climb