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food grade epsom salt
Skip itA concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Price range
Good$3.40–$33.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.38avg listing price — sweet spot $15–$100
Growth
Bad-1.7%90-day search growth — must beat 0% to launch
Review moat
Bad8,888.44avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad$57K$57K/yr · 54K searches
Competition
Bad87%top-5 click share — a locked-up shelf