57
flower crown
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.40–$37.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+42.0%90-day search growth — must beat 0% to launch
Review moat
Good996.83avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.51avg listing price — sweet spot $15–$100
Market size
Good$491K$491K/yr · 2.0M searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad6.3%return rate — above 5% kills the launch gate