45
flat iron comb
Skip itSoft demand (-13.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.56avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$5.01–$65.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay75%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$199K$199K/yr · 236K searches
Returns
Bad5.2%return rate — above 5% kills the launch gate
Review moat
Bad12,846.95avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Signals High Returns