50
fine tooth comb
Worth a lookShows low returns (0.7%), but prices mostly outside the sweet spot ($2.87–$10.89) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Okay$184K$184K/yr · 276K searches
Growth
Okay+1.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad4,938.75avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$5.89avg listing price — sweet spot $15–$100
Price range
Bad$2.87–$10.89cheapest to priciest tracked listing — scored on the share inside $15–$100