58
fine hair shampoo and conditioner
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Price range
Great$7.99–$61.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.51avg listing price — sweet spot $15–$100
Market size
Good$678K$678K/yr · 379K searches
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad10,642.27avg incumbent reviews — the moat a new listing must climb