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final net hairspray
Worth a lookShows low returns (0.1%), but soft demand (-0.8% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.04avg listing price — sweet spot $15–$100
Price range
Good$2.83–$46.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good969.06avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$319K$319K/yr · 209K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.8%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand