45
fancy nancy party decorations
Skip itSoft demand (-20.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great47%top-5 brand share — no brand owns this niche
Price range
Good$5.89–$36.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good950.36avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.37avg listing price — sweet spot $15–$100
Returns
Good3.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$88K$88K/yr · 372K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-20.3%90-day search growth — must beat 0% to launch