59
fake skin
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 1.1M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Great$15.15avg listing price — sweet spot $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good$6.65–$26.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,279.87avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.0%90-day search growth — must beat 0% to launch