37
fake scars
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Review moat
Good550.17avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Price range
Okay$3.56–$19.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$8.59avg listing price — sweet spot $15–$100
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Market size
Bad$18K$18K/yr · 102K searches