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fake blood
Skip itSoft demand (-10.6% this quarter) — this niche doesn't clear our bar today.
Price range
Good$4.20–$40.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$544K$544K/yr · 3.0M searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Review moat
Good1,100.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Avg price
Okay$10.02avg listing price — sweet spot $15–$100
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Growth
Bad-10.6%90-day search growth — must beat 0% to launch