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faded topicals bar soap
Skip itA small market ($61K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$13.00avg listing price — sweet spot $15–$100
Price range
Good$4.99–$27.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad15,655.08avg incumbent reviews — the moat a new listing must climb
Market size
Bad$61K$61K/yr · 134K searches
Signals Low Review Barrier