47
face soap bar
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.19avg listing price — sweet spot $15–$100
Market size
Good$791K$791K/yr · 447K searches
Price range
Good$2.93–$36.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad19,488.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad84%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand