44
face shimmer
Skip itA small market ($50K/yr) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Growth
Good+45.9%90-day search growth — must beat 0% to launch
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good996.77avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Avg price
Bad$8.73avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Price range
Bad$6.10–$17.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$50K$50K/yr · 97K searches