63
face mist
Launch itA $1.8M/yr market growing +7.9% this quarter with returns at 0.9% — clears our launch bar.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Market size
Great$1.8M$1.8M/yr · 2.0M searches
Avg price
Great$16.14avg listing price — sweet spot $15–$100
Price range
Good$6.55–$36.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Brand share
Good66%top-5 brand share — brands hold most of the demand
Growth
Okay+7.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad12,200.97avg incumbent reviews — the moat a new listing must climb