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face ice pack
Worth a lookShows low returns (1.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Market size
Good$740K$740K/yr · 704K searches
Price range
Good$8.55–$27.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.54avg listing price — sweet spot $15–$100
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Bad-0.2%90-day search growth — must beat 0% to launch
Review moat
Bad4,524.32avg incumbent reviews — the moat a new listing must climb