63
eyeshadow stick
Worth a lookShows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great25%top-5 click share — an open shelf
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Great$1.1M$1.1M/yr · 4.0M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$1.94–$33.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.20avg listing price — sweet spot $15–$100
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Review moat
Bad12,375.59avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand