53
eyebrow scissors with comb
Worth a lookShows low returns (0.7%), but soft demand (-22.7% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,007.75avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.30–$19.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$113K$113K/yr · 136K searches
Avg price
Bad$8.28avg listing price — sweet spot $15–$100
Growth
Bad-22.7%90-day search growth — must beat 0% to launch
Signals No Dominant Brand