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eyebrow grooming kit
Skip itSoft demand (-16.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.55–$19.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,857.57avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$8.87avg listing price — sweet spot $15–$100
Market size
Bad$93K$93K/yr · 149K searches
Growth
Bad-16.2%90-day search growth — must beat 0% to launch