46
eye droppers
Skip itPrices mostly outside the sweet spot ($3.29–$9.97) — this niche doesn't clear our bar today.
Conversion
Incredible17.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Okay1,534.37avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+5.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$6.02avg listing price — sweet spot $15–$100
Market size
Bad$62K$62K/yr · 58K searches
Price range
Bad$3.29–$9.97cheapest to priciest tracked listing — scored on the share inside $15–$100