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exfoliating washcloth
Launch itA $937K/yr market growing +3.5% this quarter with returns at 0.6% — clears our launch bar.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Market size
Great$937K$937K/yr · 1.3M searches
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$4.20–$25.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$10.37avg listing price — sweet spot $15–$100
Growth
Okay+3.5%90-day search growth — must beat 0% to launch
Review moat
Bad8,498.55avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand