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exfoliating glove
Launch itA $4.0M/yr market growing +14.6% this quarter with returns at 0.7% — clears our launch bar.
Market size
Incredible$4.0M$4.0M/yr · 3.1M searches
Returns
Incredible0.7%return rate — above 6% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Price range
Good$4.42–$44.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good64%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.09avg listing price — sweet spot $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+14.6%90-day search growth — must beat 0% to launch
Review moat
Bad8,691.29avg incumbent reviews — the moat a new listing must climb