67
exfoliating face wipes
Launch itA $1.2M/yr market growing +17.9% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Competition
Great20%top-5 click share — an open shelf
Avg price
Incredible$25.65avg listing price — sweet spot $15–$100
Market size
Great$1.2M$1.2M/yr · 1.7M searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$3.61–$112.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,495.01avg incumbent reviews — the moat a new listing must climb
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand