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exfoliating body wash
Worth a lookShows low returns (0.4%), but a deep review moat (9,758 avg reviews) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Market size
Good$681K$681K/yr · 840K searches
Growth
Okay+17.0%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Okay$9.99avg listing price — sweet spot $15–$100
Price range
Okay$5.07–$19.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,757.58avg incumbent reviews — the moat a new listing must climb