40
exercise table for physical therapy
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Avg price
Okay$196.58avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,637.44avg incumbent reviews — the moat a new listing must climb
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Market size
Okay$105K$105K/yr · 58K searches
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Price range
Bad$23.63–$677.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price