60
ewg verified conditioner
Worth a lookShows searches that convert (16.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible16.7%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$14.67avg listing price — sweet spot $15–$100
Market size
Good$737K$737K/yr · 302K searches
Growth
Good+22.1%90-day search growth — must beat 0% to launch
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay$8.84–$20.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,264.96avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand