52
erica j wig glue hold me down
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great26%top-5 click share — an open shelf
Price range
Good$4.19–$32.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.16avg listing price — sweet spot $15–$100
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Market size
Okay$195K$195K/yr · 620K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,542.52avg incumbent reviews — the moat a new listing must climb
Brand share
Bad99%top-5 brand share — brand-locked demand