45
epsom salt 50 lb bag
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$26.48avg listing price — sweet spot $15–$100
Price range
Great$3.40–$98.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay$131K$131K/yr · 38K searches
Review moat
Bad14,011.53avg incumbent reviews — the moat a new listing must climb
Growth
Bad-18.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand