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emulsion de scott
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great300.8avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.04avg listing price — sweet spot $15–$100
Price range
Good$10.02–$25.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$130K$130K/yr · 189K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Growth
Bad-13.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand