35
ella bella
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Good$116.23avg listing price — sweet spot $15–$100
Market size
Good$463K$463K/yr · 110K searches
Growth
Good+30.4%90-day search growth — must beat 0% to launch
Price range
Good$19.97–$168.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,318.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Returns
Bad8.5%return rate — above 5% kills the launch gate
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand