46
edge gel
Skip itPrices mostly outside the sweet spot ($3.88–$16.30) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$208K$208K/yr · 284K searches
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Growth
Bad-2.4%90-day search growth — must beat 0% to launch
Review moat
Bad6,130.41avg incumbent reviews — the moat a new listing must climb
Avg price
Bad$8.46avg listing price — sweet spot $15–$100
Price range
Bad$3.88–$16.30cheapest to priciest tracked listing — scored on the share inside $15–$100