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edc tweezers
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great10.2%search→purchase rate — share of searches ending in a sale
Review moat
Good1,196avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.69avg listing price — sweet spot $15–$100
Price range
Good$6.91–$25.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$84K$84K/yr · 65K searches
Brand share
Bad98%top-5 brand share — brand-locked demand